Poll highlights increasing popularity of online video productions
More people are turning to online video productions as an alternative to television, a new survey has revealed.
According to the YouGov poll, this is particularly the case among young adults.
It found that over half of 18-24 year olds (55 per cent) watch TV online at least once a week, compared to only 12 per cent of over 55s.
Furthermore, of those who regularly watch online videos, only nine per cent watch less now compared to a year ago while 54 per cent view TV online more frequently.
Some 36 per cent of 18-24s and 30 per cent of 25-34s said they expect to watch more television via the internet in future.
Commenting on the results, James Kennedy, research executive in YouGov's media consulting team said: "The music world was revolutionised with the introduction of downloading sites such as Napster and consumers switching from going out and purchasing CD's to downloading free (illegal) music to their computers.
"This transformation could now be shifting to the world of television."
The news comes the same time as it was revealed that video sharing site YouTube now gets more than two billion hits a day.
Posted by Angela Metcalfe
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