Saturday, November 30, 2013

Interactive in online video production

If you are using web video to promote your business, and increase sales, then similarly to other forms of marketing, you need to incorporate a strong call to action. With so much competition these days, it is vital to make the purchasing process easy for the buyer by providing them with all the necessary information they need to make their purchasing decision.

You certainly don't want to run the risk of the buyer simply giving up and switching to a different website if you don't make it easy for them to buy from you. Interactive functionality can be embedded throughout the web video during the online video production process that can let the buyer learn more, get further information and ultimately make that all important purchase. Below are just some of these direct response mechanisms that should be included throughout online video production:

Order now Ordering is one of the most important functions, so the Order Now' button needs to stand out to the viewer. During the online video production process, make sure you incorporate intuitive and relevant cues throughout the video at the appropriate time (and it doesn't have to be just the once), that lets the viewer easily make the purchase by simply clicking on the Order Now' button.
Web video presenter Many people generally prefer to listen to a person selling to them, rather than just reading about it. A person has the power to influence and motivate the viewer to click on the Order Now' button, so using a presenter throughout the web video will help guide and persuade the viewer to make that purchase.

More information Let the viewer easily access further information if they need it by including a More Information' button in the video. The More Information' button could link through to product pages on your website, or to brochures and guides to help the viewer learn more about your offering.

Share with friends One of the best ways to promote your business is through recommendations from other satisfied customers. A Share With Friends' button lets the viewer email the web video to their friends and that helps to spread your brand's message.

Online advertising is already taking interactivity to the next leve l by putting the viewer more in control. Rather than just promoting a brand, some advertisers are now offering games or enabling the viewer to download coupons as part of their online promotion. This leads to the viewer spending more time with that particular brand and if they have enjoyed the experience, they are more likely to share the video with their friends.

Online video production should not just be about creating content that simply just talks at viewers. By letting viewers get involved through interactive functionality, it is sure to increase the chances of them taking that next action. Whether it's requesting more information, or contacting you directly, it all helps to bring them one step closer to your business - and then allows you to get closer to them. That is the power of online video production.





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Friday, November 29, 2013

You Can't Stop Online Video Production

A year ago requests for online video production were limited to approximately 20 per cent. Today there is wider acceptance from both clients and PR professionals that video consumption is now the norm. It was can be difficult to get clients to realise that this is a real opportunity for them, and many are quite scared at the prospect. Take Red Bull for example they are a brand that appreciates how 'command and control' of content can drive coverage and help campaigns reflect brand values: From Air Race to X-Fighters, all of Red Bull's memorable activities are supported by online video production, which takes a moment-in-time activity and ensures it ends up as a globally viewed event.
According to IT and networking giant Cisco, video is set to dominate the Internet in the coming years. In its white paper Cisco Visual Networking Index, published in June last year, the company predicted that by 2014, video in all its forms, including video demand and TV streaming, would exceed 91 per cent of global consumer traffic. Internet video alone will account for 57 per cent of consumer internet traffic.This white paper lays down a stark challenge to PR professionals. Master video or miss out. No brand or agency can afford to lose that amount and range of traffic. And the way consumers are viewing internet video is changing, as a result of smartphones, tablets and the newer Google TV and Apple TV. These innovations, which allow users to view the internet through their TV screens, are already creating consumer interest. A report from research agency Harris Interactive published in January and measuring 'buzz' showed 51 per cent of consumers were very or somewhat excited about Apple TV, while Google TV had 45 per cent of consumers excited. Furthermore, 54 per cent of people who were aware of Apple TV had actively discussed it, and for Google TV this figure was 48 per cent. Whether Apple and Google hit the right formula or another platf orm emerges, it is certain that internet video will soon be infiltrating living rooms across the UK. The big buzz word over the past seven to ten years has been viral. Brands wanted to produce a viral video that would be shared by millions of people. But that is slowly fading away. Now brands are looking to provide a different type of video such as product specification video.
For example, if you want to buy a new phone you might look at a product specification video that shows you all the features of an iPhone4 or the latest HDC smartphone, which is more informative and user-friendly than reading a load of specs or watching a 30-second TV advert.
Content can also help maximise sponsorships. Vodafone sponsors the McLaren Formula One team and Lewis Hamilton, and it is using that to provide content that adds value. There are many F1 sites and publications, as well as sports and lifestyle sites, and they would take the content because it is fresh and unique.
Here's some examples of successful online video production, and outlines what every PR pr ofessional needs to know.
Do not make an advert. Online video production needs to be appreciative of a media-savvy audience who recognise when they are being "sold to." Over-excitable clients who want a brand mention in every scene and a logo at the bottom would be better off consulting with an advertising agency.
Put the audience first, not the client. 'This may sound counter-intuitive but otherwise you run the risk of creating a fabulous corporate video that no-one will ever watch. Producing successful campaigns will have considered the relevance, audience hook and shareability. You must appreciate the end user.
Know what you want to do with the content. What a TV station requires is very different from what a blogger will use. A TV station might need a clean B-Roll in broadcast quality. An online news site may want a full package including music and voice-overs, whereas a blogger may prefer a shorter clip with a smaller file size.
Qua lity is vital. Owning a video camera is not necessarily a qualification to handle branded content. Online video production has to be well produced, of high quality and well edited. You would not send a tiny, blurry, out-of-focus photograph to accompany a picture story, so apply the same logic to creating video content.
Content needs to be entertaining and tell a story. You do not have to film reams of content - keep videos short and sweet. Unless there is a genuine reason for a person to watch the film, they will not.
What can video add to a PR campaign?
- Extend the reach, longevity and impact of a campaign.
- Cross international borders.
- Get messages to those with little time or inclination to digest traditional media.
- Potential for sharing beyond initial placement.
- Reach busy journalists tied to their desks.
- Help ensure consistent messaging across all media.
- Direct engagement with audience.
Online video producti on is the most influential medium on the most influential network, so get onboard!





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Thursday, November 28, 2013

Online Video Production and its Future

In 2011 there are 1000's of video based websites including YouTube, Vimeo, Dailymotion, and Metacafe. Nowadays it's almost unusual if you haven't viewed an online video in the last 1-hour, be it an advertising banners, music video or some sort of must see viral. Through this we have seen the gap between video production companies and home enthusiasts disappear. Now we have marketing agencies trying to produce online video production that looks amateur and fit in amongst other widely shared content.
These days an average of 780 hours of video is uploaded to YouTube every hour and I guarantee this will only increase. A recent study from F.N Magrid Associates has stated that 5 percent of "onliners" view video content daily, while 24 percent weekly and 26 percent view it once a month.

So what's the future for online video production? Something that's becoming more and more widespread amongst the corporate world is "Webinars." T his is when an individual or business can set up a video conversation with their network including Facebook friends and Twitter followers at a given time live. The broadcaster is streamed direct to a participant who can then share the feed and interact with the conversation adapting and creating content as they go. Also the concept of a virtual living room will become standard place, whereby instead of going to the cinema we will be able to watch films together but not in the same room. Sites like EpixHD are working on a feature that allows users to invite their friends to watch a movie in real-time while they can instant message each other during the film. We might also see the comments that appear under an online video start to feature on the screen whilst it's playing, this has been coined vommenting.' Which is basically commentating on what is happening in the content of a video at any specific moment; similar to what Soundcloud have done with their timeline comments.

Within 10 years online video production will be the most influential and available form of communication since printed text! The tools for recording video and the means of getting it online will only get cheaper and faster making online video more and more predominant on the web. I would ima gine that devices such as camera phones will become further interconnected so you can stream or embed footage to a friends device or direct to a website in real-time.

In 2010 the online video advertising market hit $2.5 billion with no sign of stopping due to Ad-marketing executives now understand how engaging and direct the medium really is. Online video ads have emerged as a big revenue stream for video sites and a great way for brands to target they're chosen market. For instance if a promoter wants to advertise their next event with Napalm Death headlining at Brixton Academy, what better way then to advertise on all Napalm Death music videos viewed from London based IP addresses?

Where does it go from here? Well, we know more and more people are uploading their own content, while our attention is being taken away from the TV and on to computer screens and mobile devices. You can pretty much guarantee then that your own innocent online video product ion about a trip to the zoo will be encoded with advertising about something relevant to you and your peers. All advertisers have ever wanted to do is interrupt what your doing and say "HEY, CHECK OUT THIS NEW RAZOR!" and if all you want to do is network and interact with your friends then that's where they'll be waiting.





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Wednesday, November 27, 2013

Online Video Production

With the explosion of streaming video on the internet, there are more and more enquiries on how to make a good video. First of all, what does the word good mean? A good video actually means a video that is engaging, thought provoking and persuasive at the same time. Quite a tall order, dont you think?

A good video should begin with a bang. Your visitors give you exactly 3-5 seconds to make an impression. If you dont convince them to stay and watch your video, theyre going to click out of your site. That means your business relationship dies a premature death just because you could not come up with a fascinating opening.

A good video should have a logical beginning, middle and end. One should lead to the other and the whole should have a lasting impact. This takes quite a bit of practice. When amateurs first start taking video, they end up with hours of video. How do they edit effectively? Which parts should they use and which do they throw away? All this requires quite a bit of brainstorming and pre-production planning.

A though-provoking video should have a good script. It should make use of quality images. There are issues of lighting and sound recording to handle. The person/persons presenting the video should have good presentation skills.

Online video production is a complicated process. Of course, there are those who believe that your mobile phone and a PC are all you need for online video production. While that may suffice for a personal blog or wedding website, the success of business videos depend on technical finesse. Your first step in producing quality video is to assemble the right pieces of equipment.

A digital video camera

A tripod

Headphones

Lighting

Props

Microphone

Suitable images

Suitable sound clips

Video editing software

Cables

PC

Then, you work through the script, decide your storyline, capture the footage, use appropriate sound, edit and upload! Well, no one said video production was going to be easy!

When time is of the essence, many businesses find it better to rely on the services of professional video production companies for their online video production. These companies have a team of professionals with abundant experience in online video production. The team first studies your requirements. Then, there are several brainstorming sessions through which they prepare a suitable script and storyline. This is followed by the shooting of the video. But, it doesnt finish there. Most videos have 40-60 minutes of footage when they are raw. This has to be edited and condensed to fit into a time span of 3-7 minutes, without compromising on the message or the quality of the video. This is perhaps the most complicated step in online video production.

Online video production is not rocket science. If you have the time and perseverance, you can pick up the art. However, if you have a business to run and feel that your energy is better spent doing things you know, then you should really think about hiring professionals to produce your video. After all, you wouldnt want your customers to run a mile when they see your video, would you?





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Tuesday, November 26, 2013

Techniques Of Online Video Advertising - It Might Be Your Lucky Day !

If you'd like to find out about techniques of online video advertising then you probably already understand how effective Webvideos can be as a way to bring in customers. It's not important whether you're an an experienced marketer, an artist, a real estate agent - it doesn't matter - Web-videos can lead large numbers of people to your site or blog; that means better conversions and easy profits selling more products, getting more visitors to sign up, and more people staying on your site!

The thing is that there are several principles, techniques, and requirements that are necessary to learn and be comfortable with if you want your business or cause to prosper by using this specialized marketing utility. As an example, it's important to know how to convert a digital video into something that can be viewed on your website (the majority of people are new to this), what display settings to use (size, resolution, etc.), how and especially where your we bvideo should be embedded on an existing web page to make it as effective as it can be.

So, if you find yourself interested about techniques of online video advertising, then don't you want to know more about the way to make a video at an amazingly low budget that can send masses of web traffic - and new business - specifically to your site? Think for a minute about your site getting so many free hits, and no, it isn't just about youtube there are other successful ways to get all those free hits. You have to know that the majority of people enjoy viewing movies instead of having to read the run-of-the-mill text, and this is an outstanding opportunity you should take.

You don't have to be a brain surgeon, and it's all the same whether you are a novice or an expert in the field of computers, you just need someone to clearly explain the method to get started and then you can watch the traffic pour in! Even if you only need to educate yourself about techniq ues of online video advertising, take a moment to check this free guide, it contains all the information necessary to start creating your own professional Webvideos including ways to take advantage of the right tools and techniques.





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Monday, November 25, 2013

Creating An Online Video Advertising Revenue - Latest Report !

If you'd like to find out about creating an online video advertising revenue then you have perhaps already heard what an asset Web-videos are in increasing traffic to your site. You may be an online affiliate, an artist, a real estate agent - it doesn't matter - Web-videos can easily bring massive traffic to your website or blog; that results in improved conversions and more income from your site an increase in sales, and in subscribers, and an increase in the amount of time people spend on your site.

The thing is that there are several principles, techniques, and requirements that are necessary to learn and be comfortable with for you to be able to succeed on the internet with this outstanding promotional tool. To begin with, you'll have to be shown the best way of converting a digital movie into a web-friendly format (a new concept for the majority of site owners), the importance of using the right size and resolution settings for your video, the best method and more importantly the best location for your webvideo on your webpage to attract the most attention.

If you think it's time to get up to learn about creating an online video advertising revenue, then don't you want to find out the specifics of how at a very low budget you can create a video that can send masses of web traffic - and new business - specifically to your site? Imagine yourself with all those free hits, and no, i'm not just talking about youtube here there are many other means to get in on all the free traffic. It is important to note that people have a preference for watching movies instead of always having to read, and you should take advantage of this extraordinary opportunity.

It's a very straightforward process, and it's not a big deal whether you know computers inside and out or are less familiar with them, uncomplicated instructions and solid guidance are all you need to make use of this technology and your site will be worthy of all its new traffic! Even if you are only interested about creating an online video advertising revenue, spend a couple of minutes to check this free guide; it provides everything you need to know about creating high-performing Webvideos including reliable tips and techniques and the tools you'll need.





iAutoblog the premier autoblogger software

Sunday, November 24, 2013

Online Video Advertisement Making - Don’t Bypass This Review !

If you're starting to do research about about online video advertisement then you are no doubt already familiar with how efficient Web-videos are in getting your site noticed. Whether you happen to be an an internet marketer, an artist, a real estate agent - it doesn't matter - Webvideos are an effective way to direct visitors to your blog or website; more traffic means more followers or customers and higher profits more customers and more subscribers to your emails, and more people staying on your site!

You need to realize that several principles, methods, and conditions are involved that you will have to become familiar with if you want your business or cause to prosper with this excellent publicity-getting tool. To begin with, you'll have to be shown how to transform your digital movies to web format, (most website owners are in the dark on this subject), which display settings - size, resolution, etc. - will work best, how and especially where your webvideo should be embedded on your webpage to attract the most attention.

Now, if you are interested about online video advertisement, wouldn't you want to learn the secrets of how at a very low budget you can create a video that can send masses of web traffic - and new business - specifically to your site? Imagine yourself with all those free hits, and you won't be limited to youtube we'll show you other methods to get people to hurry to your website. First, you should realize, the general public likes being able to watch video files rather than always having to read, and you should take this occasion to get started with this new technology.

You don't have to be a brain surgeon, and it's not a big deal whether you know computers inside and out or are less familiar with them, uncomplicated instructions and solid guidance are all you need to get familiar with this technology and then you can enjoy the increase in hits. If it happens that you just want to l earn more about online video advertisement, take a moment to check this free guide, you will find important information on how to make attractive and effective Webvideos including ways to take advantage of the right tools and techniques.





iAutoblog the premier autoblogger software

Saturday, November 23, 2013

Local Online Video Advertising - Read This Important Information !

If you are curious about about local online video advertising then you no doubt realize how powerful Web-videos can be in the marketing process. No matter what your profession - you may be an online marketer, a doctor, or an auto mechanic - Webvideos are a simple way to get the right people to visit your blog or site; more traffic means more followers or customers and higher profits more sales and a larger email circulation, and an increase in the amount of time people spend on your site.

The thing is that there are several principles, techniques, and requirements that you will have to become familiar with for you to be able to succeed on the internet by using this specialized marketing utility. In the first place, you have to learn the best way of converting a digital movie into a web-friendly format (this is a new concept for most people), which display settings - size, resolution, etc. - will work best, how to embed your webvideo and especially how to find the most effective location for it on an existing webpage for maximum results etc.

If you think it's time to get up to learn about local online video advertising, wouldn't you want to learn the secrets of how at ridicules cost you can produce a single video that can bring an undreamed-of amount of interested new visitors to your web site? Picture yourself getting so much free traffic, and there's a lot more to this than youtube there are other things you can do to send people running to your site. You have to realize that most people appreciate being able to watch video rather than just finding the expected written text, and you should take advantage of this extraordinary opportunity.

You don't have to be a brain surgeon, and it's not a big deal whether you know computers inside and out or are less familiar with them, it's just a matter of getting a simple and clear explanation of how to make this happen and then you can start enjoying your site's n ew popularity. If it happens that you just want to learn more about local online video advertising, take a couple of moments to browse this unique and absolutely free guide; it contains all the information necessary to start creating your own professional Webvideos including ways to take advantage of the right tools and techniques.





iAutoblog the premier autoblogger software

Friday, November 22, 2013

Marketing And Online Video Advertising - If You Don’t Act Now You’ll Miss It !

If you are interested about marketing and online video advertising then you likely already recognize what an asset Web-videos are as a marketing tool. It doesn't really matter if you are an an internet marketer, a plumber, or a travel agent - Web-videos are the best way to attract the public to your site or blog; that adds up to an easier way of getting your product/service noticed selling more products, getting more visitors to sign up, and more time spent browsing your website!

You need to realize that several principles, methods, and conditions are involved that you will have to become familiar with if you want your business or cause to prosper via this simple and effective utility. For instance, you need to find out how to transform your digital movies to web format, (a new concept for the majority of site owners), which display settings - size, resolution, etc. - will work best, the technique for placing and choosing the best spot for your web video on a page you've already set up to make it as powerful as possible.

If you think you'd like to know about marketing and online video advertising, doesn't it appeal to you to get the facts on how at ridicules cost you can produce a single video that can send masses of web traffic - and new business - specifically to your site? Picture yourself getting so much free traffic, and no, i'm not just talking about youtube here there are other successful ways to get all those free hits. You have to realize that the majority of people enjoy viewing movies instead of reading the usual written text, and you should take advantage of this extraordinary opportunity.

It's not a difficult technique, and it's really not relevant if you are a novice or an expert in the field of computers, once you get the right guidance and learn how to make this happen and then you can start enjoying your site's new popularity. Even if you are only interested about marketing and on line video advertising, take a moment to check this free guide, it offers solid instruction on the ins and outs of creating your own quality Webvideos including reliable tips and techniques and the tools you'll need.





iAutoblog the premier autoblogger software

Thursday, November 21, 2013

Approach a social media marketing company to promote your products

The last few years have seen a tremendous growth of social networking websites like Facebook, Myspace, Twitter etc. The success of these social networking sites has been made possible by the advent of Web 2.0 and its usefulness. Social networking sites nowadays attract the most number of people, even more than free email websites and search engines. Above all, these websites are used for longer time than other websites each day.

With the possibilities that Web 2.0 provides, any social media marketing company can promote their and their clients' products and services. It has been Millions of people visit these social networking sites everyday and the number just keeps on increasing. A recently released statistics shows that the average time spent on social networking sites have increased to whooping 6 hours, which means people on average use these sites for 6 hours and it's an excellent opportunity for anyone to promote their products and services.

T he possibilities that social networking sites provide are numerous and social media marketing companies take advantage of this and market products and services to a larger audience. Gone are the days when marketing companies heavily relied on conventional marketing tactics to attract customers. You do not know how effective they are and how many leads they bring about which also makes impossible to calculate ROI.

Social networking websites are so much attractive that they have a huge user base, not only from one country but all over the world. This provides an excellent opportunity for any social media marketing company that has the expertise and resource to exploit it. Promoting products and services via social network is relatively easy and effective as you ad is going to be viewed by thousands of people world wide. You can both target people from a select place or across the world. Some of the sites even provide you the option to place ads to be shown to your target people.

If you are a skilled at networking, you have more chances of properly promoting your products. There are many people who are proficient at connecting with people who can effortlessly promote. But not many of us have the skills and time to do that. If anyone wants to promote their products and services they can approach a social media marketing company and promote their products. They are seasoned professionals at marketing online especially on the social media websites. Social media provides enormous opportunities for anyone willing to exploit it. You can very well market your products online and improve your business.





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Wednesday, November 20, 2013

How to Create an Effective Social Media Marketing Plan

Through technology's breakthroughs and milestones, marketing has evolved to become more dynamic and effective. By making the internet a more powerful place to reach more people, marketing is being set into a new and exciting phase. Since more and more people are making the internet their primary source of information, internet marketing became one of the most effective marketing forms for a lot of companies. TV commercials and endorsement and print ads, which ruled the world of marketing for so many generations, are now being surpassed by internet marketing. The good news for companies who wants to take advantage of this shift is that internet marketing cost less than the fraction of the amount companies spend to come up with an effective TV commercials and Print Ads. As such, to be able to have an advantage, creating a good internet marketing plan that consists of many great strategies should be seriously considered.

One of the well-known marketing strategies is coming up with a social media marketing plan. Social media marketing is currently the most effective internet marketing strategy that generates positive result and faster turn-around time. Social media marketing, as the name provides, is a marketing strategy that uses social media as their primary place to get through their market niche. Social media websites like Facebook, Twitter, Linkedln and Youtube are the best websites to create your optimization. These websites are among the most popular social media network with memberships that reached millions. Hits to these websites are seriously high with daily traffic that is really over the top. The best social media marketing plan that you can come up with is to utilize this websites to the fullest or your ability.

Optimizing Facebook to engage more membership and participation to your fan page should be the primary content of your social media marketing plan. You must learn how to make your Facebook Fan Page really successful. By thinking of best strategies in making Facebook work for you, you can have the links, attention and traffic to your main site in the fastest possible time.

Twitter has increased the number of their registered users over the years. Currently, they have more than one hundred million registered (active) users. Since word of mouth is the best form of marketing, Twitter can work best for you. Creating great plans in taking advantage of this social media site will prove to make a lot of benefits to your company.

Statistic will show that currently, more people spend most of their time online than watching TV and reading magazines and newspaper. You can create a lot of strategies to make this reality work for you and your company. There are people and companies that can help you in creating a good marketing plan to market your products and services. Social media marketing consultants or social media marketing consulting firms can work wonders in making your online marketing really work. They can make your online marketing easier and more convenient with no need to invest a lot of money. Through these experts, they can create a proven effective plans and strategies for your successful online business.





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Tuesday, November 19, 2013

How to Successfully Leverage Social Media

Do you want to direct traffic to your website, market your business, and increase your sales? Twenty years ago, if you wanted to enhance your business, you would use newspaper ads, television ads, or radio ads. Today, if you are not using social media to market your business, you are already 5 steps behind your competitors. Let's learn how to successfully leverage social media to increase your business potential.

The first thing you will need to do when learning how to successfully leverage social media is tocreateone (or several)social media pages for your business. There are several different social media sites out there and the more you use the more successful you will be. Websites such as Facebook, Twitter, LinkedIn and YouTube are today's top social media resources that will allow you to gain exposure online.

Once you have created your account, you mustcreate and share compelling content. If you want to attract people to your page, you will need to engage your audience. If you want to engage your audience, you will need to know what they are interested in and how your product can benefit them. Include a variety of interesting and informative information on your social media page using articles, blogs, videos, statistics, pictures, and more.

In attracting the interest of your target audience, providing them with interesting and informative information is not enough. You must also provide them with an incentive to purchase your product or service. Use your social media website to promote special offers or sales.

When learning how to successfully leverage social media, it is important to remember that one of your main goals is todirect traffic to your business website. To do this, include links within your social media page. You don't need to include links with every post, but be sure that they are easily visible and accessible.

If you want to learn how to successfully leverage social media, it is also important that youkeep your audience engaged and wanting to return. Special offers are one way to do this, but keeping your information up to date is also useful. Engage your audience. Encourage them to ask questions and respond to them in a timely manner. The key to maintaining previous customers is building rapport and developing trust. This can all be done through proper communication.

Finally, in learning how to successfully leverage social media to build your business, it is also important that youcross-reference your social media profiles. Post links to your social media accounts in your emails, connect your blog to your social media sites, add share buttons, connect your LinkedIn page to your Twitter page, and so on.

In today's society, almost everyone has their own social media webpage. If you are not using social media to promote your business, you are missing out a great opportunity to market your business where the people are. Create several social media websites, develop interesting content, post links to your website, communicate with your clients, and cross-reference your social media sites. By using social media to promote your business, you will soon see a dramatic increase in your business sales!





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Monday, November 18, 2013

Social media marketing strategy: Where to Start?

With the current trend in marketing, social media is now among the major players in a success of every online business. There is no way that you will have the success you desire if you are not going to dive in and take part. As such, you should have your social media marketing strategy that will work for this new and dynamic environment. Through a well-planed social media marketing strategy, you can take advantage of social media for your company's success. Through a great social media marketing strategy, your website will get the links and traffic that it needs to stay up.

One of best website to date that is proven to give the best result if you want to explore social media marketing is Facebook. Facebook currently has nearly six hundred million active users worldwide. Half of this spends almost an hour on any given day browsing and using Facebook services. More than thirty percent uses their mobile phones and devices to access this website. One of the best strategy you must consider is to take advantage of this site by optimizing your Facebook Page and engaging your potential market in such a way that you can build a strong client community.

Twitter is another social media website that ranks closest to Facebook in terms of active membership. Having more than one hundred million users all over the world, using this as a venue for your social marketing will be very advantageous to your company's success. By fully utilizing this website in the right manner, you will not need to spend hundred thousands of dollars to create TV and print ads for your marketing campaign. Through Twitter, you can have the attention from your market, more than the attention you will probably get from TV and print ad, with a very minimal cost. All you need is a good strategy and a marketing plan.

Another good website to focus your social media marketing is YouTube. They ranked higher in searches compared to Yahoo and a lot of search engine. This is a good website that you can optimize to be able to target more potential customers. You will definitely gain a lot of visibility if you take advantage of their daily hits.

These websites are just among the few evidences that social media marketing is the "in" thing when it comes to gaining market share and advertising your product and services. The statistics will show that the only way you can at least have more leverage than most of your competitor is to do well with your marketing strategy. There are many ways to learn on how you can create good and competitive plans. If you are not comfortable and confident with creating your own strategy and marketing plans, hiring a good social media marketing consultants can be one of your options. Good social media marketing consultants can create an effective marketing plan and strategies for your website. If they are really good, they can turn your website into a highly-frequented website in no time.





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Sunday, November 17, 2013

Social Media Marketing Strategy How-To

I had a client recently ask me about social media marketing strategies so I created this overview of some of the largest and most popular social media sites operating on the web today and included comments on how they could work these sites into their marketing strategy. Enjoy.

Social Media Marketing Strategy

Using the sites listed below is an excellent way to build brand awareness when your website is just starting out. As most of the social media sites are free to join they make excellent avenues of advertising to explore while you're trying to build a loyal following of visitors.

Once your own website has a following of regular visitors your time is probably better spent developing your site's content to keep people coming back, as maintaining all these social media websites with up-to-date company information can be quite time consuming.

If time permits you may find it quite enjoyable building and keeping your followers updated on the variou s social media sites you belong to.

It can take quite a bit of creativity on your part to take advantage of most of these social media sites, however, it will be rewarding once you see your visitors and followers start to build from the efforts of your hard work.
List of Social Media Marketing Sites

Twitter

"Twitter is a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?"

Twitter allows you reach a wide audience of people who "follow" your mini blog. This has quickly become a very popular social network site, especially since Oprah has talked about Twitter on her show.

As long as you can create interesting short messages known as Tweets you will be able to engage the people who are following you on Twitter.

Digg

"Digg is a place for people to discover and share content f rom anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our users."
Creating a Digg account and submitting your own interesting content to Digg is a good start to attract visitors, but you will probably find that you won't really get a lot of visitors until you get other Digg users to submit your websites content as well. Basically keep submitting your excellent content and hope other people "Digg" your content too.

del.icio.us
"Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centralized source. With emphasis on the power of the community, Delicious greatly improves how people discover, remember and share on the Internet."

Delicious allows you to save and organize your bookmarks and share them with other Delicious users. Much like Digg adding your own content to Delicious is the best way to start sp reading the word about your sites content and hope other people pick up on it as well.

Reddit

"Reddit is a social news website on which users can post links to content on the Internet. Other users may then vote the posted links down or up, causing them to appear more or less prominently on the Reddit home page."

Reddit is a much like Digg but Reddits stories tend to be more news oriented.

Technorati
"Technorati was founded to help bloggers to succeed by collecting, highlighting, and distributing the online global conversation. As the leading blog search engine and most comprehensive source of information on the blogosphere, we index more than 1.5 million new blog posts in real time and introduce millions of readers to blog and social media content."

This is a popular search engine for blogs and will crawl your blog once you have setup an account with them. For set-up instructions to have your blog crawled you can check out their faq page for setup instructions.
Squidoo

"Squidoo is the popular publishing platform and community that makes it easy for you to create "lenses" online. Lenses are pages, kind of like flyers or signposts or overview articles, that gather everything you know about your topic of interest--and snap it all into focus."

Squidoo is a popular site and is in the top 200 most visited sites in the world, and in the top 50 most viewed in the United States.

Squidoo lets you create a one page blog type entry on any subject. In this case its a good idea to try to create an attractive one page flyer about your website and tag it appropriately. When Squidoo users search for information based on your "lenses" topic, Squidoo will recommend your "lens" to their users.< /p>

LinkedIn

"LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals."

This site tends to be more for professional individuals that want to network and might not fit in with your websites marketing goals, but if you are a professional looking to network with others than this is an excellent resource for you.

Newsvine

"Updated continuously by citizens like you, Newsvine is an instant reflection of what the world is talking about at any given moment."

Newsvine allows users to write and submit their own news stories to be voted on by users of the site. Once you create an account you are given your own column to write and promote your stories to the rest of the Newsvine users.

Wikipedia

"Wikipedia is written collaboratively by volunteers from all around the world; anyone can edit it. Since its creation in 2001, Wikipedia has grown rapidly into one of the largest reference web sites, attracting at least 684 million visitors yearly by 2008. "

If you're unfamiliar with Wikipedia than you're probably pretty new to the Internet. Just about any keyword typed into Google these days will have a link to a Wikipedia entry. This shows how powerful having an article about your business in Wikipedia can be. Just be aware that any entry will be quickly deleted if it doesn't actually contain any useful information.

When submitting an entry about your own business or website try to write it as if you're an outsider that has nothing to gain by writing the entry. You will have a better chance of not having your entry deleted right away.

StumbleUpon

" StumbleUpon helps you discover and share great websites. As you click Stumble!, we deliver high-quality pages matched to your personal preferences. These pages have been explicitly recommended by your friends or one of 6 million+ other websurfers with interests similar to you. Rating these sites you like automatically shares them with like-minded people - and helps you discover great sites your friends recommend."

As StumbleUpon users surf the Internet they can click on website pages they like and submit the page to the StumbleUpon database. The page is then voted on and recommended to other StumbleUpon users. The more "thumbs up" votes a page receives determines how often a page is recommended to other StumbleUpon users.
Creating an account and recommending your own content is a good way to start attracting visitors to your site from StumbleUpon.

Facebook

"Facebook helps you connect and share with the people in your life.

Great for keeping in touch with friends and family, and by creati ng groups that other users of Facebook can join, you can promote your business and any up coming events as well.

Flickr

"Flickr - almost certainly the best online photo management and sharing application in the world."
Excellent photo sharing site that allows other users to search through uploaded photo's and comment on them. Great way to promote your business if you have related photo's to share.

WikiHow

"WikiHow is a collaborative writing project to build the world's largest how-to manual."
If you can write a how-to guide about something that relates to your business then WikiHow can be a great resource to expose your brand to people looking how-to do what it is your entry is about.

Yahoo! 360

"A place that's all about you to share with friends and family."
Yahoo 360 is an additional spot to create a page about yourself or your business much like Myspace or Facebo ok.

MySpace

"Create a community on MySpace and you can share photos, journals and interests with your growing network of mutual friends!."

The original social media site but unless you're a musician, filmmaker or comedian, you may have a hard time reaching your target audience with MySpace.

Add This

"AddThis is the #1 bookmarking and sharing button on the Internet. We help website publishers and bloggers spread their content across the web by making it easy for visitors to bookmark and share content to their favorite social destinations."

Add This is technically not a social media site itself but lets call it an enabler. If you are going to venture into the world of social media marketing then signing up and using the Add This "Share" button is a great place to start.

By creating an account with Add This you will be able to download your own "Share" button (like the one at the bottom of this p age) and by adding this button to the bottom of every page of your website you will enable your visitors to easily share your websites content with their favourite bookmarking service or social media site.

Using the Add This "Share" button also has the extra benefit that you can log into your Add This account and see statistics on when and where your websites content has been shared through use of your "Share" button.





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Saturday, November 16, 2013

Understanding How to Track Social Media Analytics

Although relatively a new phenomenon, social media has become a significant source of website traffic. Social Media describes online technologies and practices used by people to share experiences, opinions, and insights through the use of images, videos, audio, and text. Social networks, blogs, micro-blogs, video sharing networks, and image sharing networks make up much of the online social media destinations used today. Other, more familiar, social networks include websites such as forums and instant messaging. Social media analytics are a set of tools that are used to measure the activity across social media networks. But social media analytics is young, and not many people know where to start. These tips can help you effectively gather and analyze social media analytics.

Understand what needs to be tracked

It is most important to understand and decide what needs to be tracked, as you can't conquer what you don't understand. Understand if you want to track how people are sharing your website or if you want to track a social media campaign, or the trends that are related to a particular social media phenomenon. Each of these requires a different focus and a different set of tools. For instance, if you are going to track social media website engagement, then it is necessary to focus on traffic statistics.

Optimize on the current analytics software

Most of these analytics tools can track a large amount of data, but they are usually not intended for the tracking of social media data. There are, however a few ways to optimize your analytics software for social media.

Social Media Metrics Plugin - An extension that adds a social media information layer to Google Analytics.

Set up particular campaigns for social media - Most analytics software has custom campaigns to make it easy to track specific events.

Rearrange dashboards and set up email reports - To get specific information on social media, have traffic stats from top social media websites emailed to you so you can see it all in one place.

Add new tools

Adding on moresocial media analytics toolsto the existing tools can help you get started to track analytics related to social media better. The other analytic that can be included are

Xinureturns - provides a great dashboard overview of your website's standing in social media.

PostRank - provides detailed information on Tweets, Stumbles, diggs, and FriendFeed all in one place. It's best for blogs and websites with a lot of content.

SocialToo - is a comprehensive tool for creating social surveys and tracking social stats. It also will send you a daily email.

Amass your analytics

Aggregate your analytics information, as there is no time to look at all of the tools. There are a lot of tools for gathering social media information, but one place doesn't have everything you need. As there is no single tool that will bring this information together, building a spreadsheet may be best for playing with the numbers.

Evaluate and Engage

The actual analysis is the most import part. It takes a lot of dedication to the art of web analytics to understand how each variable affects website traffic and user engagement. By looking at the data in one place and comparing the information, you will be able to pick up on trends.

Analytic metrics provide insight into the world of consumers unlike ever before. Such tools can be used to proactively engage with consumers or potential consumers. So take the time to find great tools and to understand how each of the social media levers affects traffic and analytics data.





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Friday, November 15, 2013

Top social media network sites!

1.Facebook

Having reached over 350 million worldwide active users in November 2009, Facebook is one of the most influential social networking community. It is continuously growing at a very fast pace and 50% of active users log on to Facebook in any given day. More than 35 million users update their status each day on Facebook. And there are more than 65 million active users currently accessing Facebook through their mobile devices.

2.Twitter

According to researchers, the micro-blogging service Twitter remains the preserve of a few, despite the hype surrounding it. Although it has received a great amount of media coverage lately, Twitter is still in its infancy. The Telegraph reports there are around 5.5 million Twitter users here in the UK and it seems that a typical user is under the age of 35. To learn more about managing your Twitter account successfully, check out our post on Twitter Rules Business Must Know.

3.LinkedIn

LinkedIn is t he largest interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. Its mission is to improve peoples ability to make use of their professional networks. It offers the chance to its users to get to someone in order to make a sale, form a partnership, or get a job. It works well for this because it brings more than 55 million experienced professionals from around the world in one place. Professionals use it for posting their CV, highlighting their business skills or to promote campaigns, issues and causes.

4.MySpace

Up until this last year, MySpace was the number one social network according to statistics. Nevertheless, today MySpace is falling behind some might say its been left in the dust. The social network holds more value now for musicians and artists, rather than for the large public.

5. FriendFeed

One of the rapidly emerging social media network sites is FriendFeed. According to the latest industry reports, more than 18% of online communities users have joined FriendFeed in 2009. FriendFeed is a service that offers an interactive and simple way of communicating with friends as well as sharing videos, pictures. The differentiating features that build it success would be that it doesnt need a special application to be used on email or phone and it allows pulling in updates from other sites around the web.

6. Ning

Ning competes with social sites like MySpace and Facebook by appealing to people who want to create their own social networks around specific interests with their own visual design, choice of features and member data. Although it has millions of users, Ning is little known by the majority of people. However, Ning has revolutionised social media through how it boasts thousands of niche networks within itself its a great easy way to set up your own social network for no cost apart from lots of time!

7.Bebo

Better known to the public is Bebo, a smaller networking community, that just like MySpace, gives users the option to customise their profile. Bebo has recently increased traffic because of new features that let users see their friends activity.

8. DeviantArt

DeviantArt is an online community with worldwide appeal showcasing various forms of user-made artwork. As of October 2009 the site consists of over 11 million members, over 100 million submissions, and receives around 100,000 submissions per day.

9. Buzznet

Buzznet.com is a photo, journal, and video-sharing social media network. Like other social networking sites, Buzznet is built around the idea of members sharing content based on their personal interests. Nevertheless, unlike classic social networks, which focus primarily on messaging and profile pages, Buzznet members participate in communitie s that are created around ideas, events and interests; most predominantly, music, celebrities and the media.

10. Hi5

Hi5 is a worldwide known social networking website that claims to have over 60 million active users at present. However, according to statistics, Hi5 has been floating around as a social network for a while without being able to keep up with its direct competitors, such as Facebook or Myspace. It has most of the features Myspace and Facebook are using, but it is more popular in Central America.

11. Xanga

Xangas origins can be traced back to 1999, when it began as a site for sharing books and music reviews. It focuses on photo, video and web blogging. Xanga has now an estimated 40 million users worldwide. Xanga is the most little known of the ten social media networking website mentioned by us. However, it has been around for more than 10 years.

These are the most used social media websites at present. Nevertheless the Interne t offers an incredibly large variety of social media networking sites. Some have chosen to structure them under categories such as: blogs, wikis, video sharing tools, picture sharing tools, links sharing tools, discussion tools, micro-media publications, social aggregation/ life streams and so on.





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Thursday, November 14, 2013

Why Social Networking Websites Are So Popular?

Social networking websites are popular among internet users for very good reasons. As a reason, these websites are not only used by internet savvy users but with the cool features of these sites, friends and families also can easily connect and communicate with each other. Plus, with the help of their search friends feature you can find your grade school or high school's friends and connect with themeasily.

Social networkings sites have various other features that can keep bonding within peoples and make them stay connecting. You can even use social media websites for your business purpose, social networking for business has become an effective Internet marketing solution for businessmen.

Both business persons and online marketers are using these sites to connect with potential and repeating customers and clients. So, even if you are running home-based business in Australia, you can easily reach out potential customers from US and Europe. But of course, to make online marketing effective, you may required to sign up top social networking websites since you can target more and more users from these websites than any other platforms.

Let's have look on few top social networking websites:

FaceBook

In the year of 2010, statistics says that FaceBook has morethan 500 million active users. Likewise, the statistics from US territory show that onlyFaceBookhas more than 50 percent share of overall visits.

With use of this stat,FaceBookhas been recognized as the leading social networking website among of all. So, whyMarkZuckerberg'sbrainchildgaining this extreme popularity? This is probably happened because this website featured everything you need to connect and communicate with your friends and families. Due to FaceBook millions of peoples able to stay connected with their peoples, circles in one platform, additionally it's allows people from all ages and businesses to access and use the website with it's simple user interface.

SO let's starts from beginning, as a starter on FaceBook you can create your profile and upload your pictures. You can even exchange messages through your inbox or now FaceBook launched the handychat boxfeature, where you are able to chat with your friends as similar to other chat applications. If you are running business and looking FaceBook from business point of view, then you can create a fan or group page where your potential customers and clients can come together and provides you feedbacks or also ask questions about your products and services. As well as you can even useFaceBookfor directly selling products through their advertising application.

MySpace

There was time when beforeFaceBook comes live for users, the leading social networking site was MySpace. However, because of the simplicity and functionality ofFaceBook, MySpace's audience has been constantly decreasing ever since. Compared to the 400 million unique users ofFaceBook, MySpace gains only 2.1 million in early 2010.

But likeFaceBook, MySpace also provides their members the privilege of communication with each others. It is more like a personal blog or website. For this reason, users are still preferred to use this community site. They feel they have more control as to how their page would look like on the Internet.

Twitter

Twitter is another form of social media website and had its peak in mid of 2009. However, in early 2010, Twitter gained 105,779,710 registered users till date, this social networking site allows its members to update their status, in shorten basis which are called as tweets, on a continuing basis. These tweets messages let the peoples you are following, and those people who are following you, know what you are doing.

Typically, Twitter allows their registered member to write a status with less than 140 characters. This feature is based on the idea that the site must provide ease of use to time pressed users. Similarly, it's provides feature where a user can also reply to or comment on a friend's tweet.

Social networking sites are undoubtedly useful in driving web-traffic and generating potential sales leads. So, if you own a home-based business, or even big giant firm are looking for one simple online platform to target such huge audiences, then you should consider using social media platforms for commercial purposes. But of course, you can always set up a personal account to connect with your friends and families.

Social networking websites are not only a great way of keeping in touch with your friends and family but it is also a powerful media tohelp people who are interested in starting their ownhome based business.





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Wednesday, November 13, 2013

56 Social Media Websites Every Business Needs To Be On

These websites help your company network, advertise, learn, grow, recruit, make new clients and more.

We get loads of hits everyday from our social media optimisation strategy and websites. These hits convert into work, valuable feedback, networking, sources of fresh marketing communications information and much more.

(Please Note: If weve missed your favorite social media site or you know of others worth mentioning, we appreciate you letting us know, so we can add it to this list.)

If your business limits its online presence to blogging, posting articles on article websites, advertising banners and search engine marketing its missing out. The Internet provides powerful networking opportunities that allow users to effectively target their audience by logging onto social media sites like LinkedIn, Digg, Facebook, Twitter and more.

Take advantage of these tools by asserting your companys presence online and reaching more potential customers, busin ess partners, employees, likeminded peers and friends. With a little bit of copywriting and some ongoing maintanence you can reap the rewards for our diligence.

linking people to your business

website : christophercopywriter.com

blog: christopher copywriter's blog

Social Media/Social Bookmarking Sites. Share your favorite Websites and newsworthy articles with your business partners. They can comment and upload their own favorite articles and Websites. You can also create a member profile that directs traffic back to your companys Web site. It also helps with your Websites rankings.

1. StumbleUpon: Open your online presence up to a whole new audience just by adding the StumbleUpon toolbar to your browser and channel surfing the Web. Youll connect with friends and share your new Website discoveries, as well as meet people who have similar interests. Fun. Fun. Fun.

2. Reddit: Upload stories and articles on Reddit to drive traffic to your site or blog. Submit items often so that youll gain a more loyal following and increase your online presence.

3. Del.icio.us: Social bookmark your way to better business with sites like del.icio.us, which invite users to organize and publicize interesting items through tagging and networking.

4.Digg: Digg has a massive following online because of its optimum usability. Visitors can submit and browse articles in categories like technology, business, entertainment, sports and more.

5. Technorati: If you want to increase your blogs readership, consider registering it with Technorati, a network of blogs and writers that lists top stories in categories like Entertainment, Business and Technology.

6. Myspace: MySpace is a place for friends, for personal expression, for connecting with the world. You can alert all your friends at once with any length of blog entry. Now very popular for businesses too.

7. Ning: After hanging around the same social netwo rks for a while, you may feel inspired to create your own, where you can bring together clients, vendors, customers and co-workers in a confidential, secure corner of the Web. Ning lets users design free social networks that they can share with anyone.

8. Squidoo: According to Squidoo, everyones an expert on something. Share your knowledge! Share your industrys secrets by answering questions and designing a profile page to help other members.

9. Furl: Make Furl your personal Web file by bookmarking great sites and sharing them with other users by recommending links, commenting on articles and utilizing other fantastic features.

10. Tubearoo: This video network works like other social-bookmarking sites, except that it focuses on uploaded videos. Businesses can create and upload tutorials, commentaries and interviews with industry insiders to promote their own services.

11. WikiHow: Create a how-to guide or tutorial on wikiHow to share your companys services with the public for free.

12. YouTube: From subjects like, How to dribble a basketball, to naughty party boy Corey Delainey, everyone has a video floating around on YouTube. Shoot a behind-the-scenes video from your companys latest commercial or event to give customers and clients an idea of what you do each day and how you like to do it.

13. Ma.gnolia: Share your favorite sites with friends, colleagues and clients by organizing your bookmarks with Ma.gnolia. Clients will appreciate both your Internet-savviness and your ability to stay current and organized.

14. Propeller: A fun source of information on pretty much everything. Add your articles. Promote and demote others articles.

15. Kirsty: A colourful website for articles, features and information on life, the universe and everything.

16. Urlesque: A internet themed, video clip, article posting and sharing website.

17. Netvouz: Netvouz is a social bookmarking service that allows you to save your favorite links online and access them from any computer, wherever you are.

Professional Social Networking Sites. Join these online networking communities as a company or individual and take full advantage of recruiting and client opportunities, cross-promotional events, the chance to help out and more.

18. LinkedIn: LinkedIn is a popular networking site where alumni, business associates, recent graduates and other professionals connect online.

19. Facebook: Facebook is no longer just for college kids who want to post their party pics. Businesses vi e for advertising opportunities, event promotion and more on this social-networking site.

20. MEETin.org: Once youve acquired a group of contacts in your city by networking on MEETin.org, organize an event so that you can meet face-to-face.

21. YorZ: This networking site doubles as a job site. Members can post openings for free to attract quality candidates.

22. Xing: An account with networking site Xing can open doors to thousands of companies. Use the professional contact manager to organize your new friends and colleagues, and take advantage of the Business Accelerator application to find experts at the click of a button, market yourself in a professional context [and] open up new sales channels.

23.Ecademy: Ecademy prides itself on connecting business people through its online network, blog and message-board chats, as well as its premier BlackStar membership program, which awards exclusive benefits.

24. Care2: Care2 isnt just a networki ng community for professionals: Its touted as the global network for organizations and people who Care2 make a difference. If your business is making efforts to go green, let others know by becoming a presence on this site.

25. Gather: This networking community is made up of members who think. Browse categories concerning books, health, money, news and more to ignite discussions on politics, business and entertainment. This will help your company tap into its target audience and find out what they want.

26.Ryze: Ryze lets members organize contacts and friends; upcoming events; and even job, real-estate and roommate classifieds.

27. Tribe: Cities like Philadelphia, Boston, San Francisco, New York and Chicago have unique online communities on tribe. Users can search for favorite restaurants, events, clubs and more.

28. Ziggs: Ziggs is organizing and connecting people in a professional way. Join groups and make contacts through your Ziggs account to increase your companys presence online and further your own personal career.

29. Plaxo: Join Plaxo to organize your contacts and stay updated with feeds from Digg, Amazon.com, del.icio.us and more.

30. NetParty: If you want to attract young professionals in cities like Boston, Dallas, Phoenix, Las Vegas and Orlando Fla., create an account with the networking site NetParty. Youll be able to connect with qualified, up-and-coming professionals online, then meet them at a real-life happy-hour event where you can pass out business cards, pitch new job openings and more.

31. Networking For Professionals: Networking For Professionals is another online community that combines the Internet with special events in the real world. Post photos, videos, rsums and clips on your online profile while you meet new business contacts.

32. Naymz: A search engine optimised professional networking site which ranks out of ten, ones professional reputation amongst reviews from ones peers and those who know you.

Niche Social Media Sites. Consider linking up with one of these Social Media Websites to narrow down your businesss target audience. Youll find other professionals, enthusiasts and consumers who are most likely already interested in what your company has to offer.

33. SEO TAGG: Stay on top of news from the Web marketing and SEO (search-engine optimization) industries by becoming an active member of this online community.

34. Pixel Groovy: Web workers will love Pixel Groovy, an open-source site that lets members submit and rate tutorials for Web 2.0, email and online-marketing issues.

35. Mixx: Mixx prides itself on being your link to the Web content that really matters. Submit and rate stories, photos and news to drive traffic to your own site. Youll also meet others with similar interests.

36. Small Business Brief: When members post entrepreneur-related articles, a photo a nd a link to their profile appear, gaining you valuable exposure and legitimacy online.

37. Sphinn:Sphinn: Sphinn is an online forum and networking site for the Internet marketing crowd. Upload articles and guides from your blog to create interest in your own company or connect with other professionals for form new contacts.

38. BuzzFlash.net: This one-stop news resource is great for businesses that want to contribute articles on a variety of subjects, from the environment to politics to health.

39. HubSpot: HubSpot is another news site aimed at connecting business professionals.

40. Tweako: Gadget-minded computer geeks can network with each other on Tweako, a site that promotes information sharing for the technologically savvy.

General Social Media Sites. The following social media Websites provide excellent opportunities for businesses to advertise; promote specials, events or services; and tend to feature published and knowledgeable employe es.

41. Wikipedia: Besides creating your own business reference page on Wikipedia, you can connect with other users on Wikipedias Community Portal and at the village pump, where youll find conscientious professionals enthusiastic about news, business, research and more. Get creative.

42. Newsvine: Feature top employees by uploading their articles, studies or other news-related items to this site. A free account will also get you your own column and access to the Newsvine community.

43. 43 Things: This site bills itself as the worlds most popular online goal setting community. By publicizing your companys goals and ambitions, youll gain a following of customers, investors and promoters who cheer you on as you achieve success.

44. Wetpaint: If youre tired of blogs and generic Web sites, create your own wiki with Wetpaint to reach your audience and increase your companys presence online. You can easily organize articles, contact information, photos and o ther information to promote your business.

45. Frappr: Embed a Frappr map and guestbook into your companys Web page so that you can pinpoint exactly how users find your site, discover in real-time what they have to say about your company profile and services, and create an interactive, fun and engaging spot for visitors.

46. Yahoo! Answers: Start fielding Yahoo! users questions with this social-media Q&A service. Search for questions in your particular areas of expertise by clicking categories like Business & Finance, Health, News & Events and more. If you continue to dole out useful advice and link your answer to your companys Web page, youll quickly gain a new following of curious customers.

Job Sites. If you want to secure high-quality talent during your companys next hiring spree, youll need to maintain a strong presence on popular job sites like the ones weve listed below.

47. Mycareer: A popular source of jobs for the job hunter in Aust ralia. Owned by Fairfax media who bring us the Sydney Morning Herald everyday. Post your CV for recruiters to find. Get detailed personality type information.

48. SEEK: Australias #1 recruitment, career and employment site. It has special sections for 100k plus executives and offers helpful tools and job hunting sector statistics.

49. CollegeRecruiter.com: If your firm wants to hire promising entry-level employees, check CollegeRecuriter.com for candidates with college degrees.

50. Monster: Post often to separate your business from all the other big companies that use this site to advertise job openings.

51. Sologig: Top freelancers and contractors post rsums and look for work on this popular site.

52. AllFreelance.com: This site offers self-employed small business owners links to freelance & work at home job boards, self-promotion tips and more.

53. Freelance Switch Job Listings: Freelance Switch is the freelancers online mecca and boasts articles, resource toolboxes, valuable tips and a job board.

54. GoFreelance: Employers looking to boost their vendor base should check GoFreelance for professionals in the writing, design, editing and Web industries.

55. CareerBuilder.com: Reach millions of candidates by posting jobs on this must-visit site.

56. Career Journal: The Wall Street Journals Career Journal attracts well-educated professionals who are at the top of their game. Post a job or search rsums here.

linking people to your business

blog: christopher copywriter's blog





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Tuesday, November 12, 2013

Water And Fire Disaster Restoration, Idaho

Life is unpredictable. Disaster can strike a person anytime. The two most devastating things a family can go through in Idaho are the house fire and flood. A fire not only damages the house but disrupts life as well. It is one of the most destructive and dangerous forces in the world. A person should keep himself acquainted with disaster restoration service for getting the best aid when catastrophe strikes. Keeping contact of disaster restoration service providers is the first step in ensuring home safety.

Having a home flooded is also a devastating experience. A flood in the basement or first level can cause cracks in the foundations of the house, mold because of the shape and can ruin all the belongings. Damage due to water or fire is often very difficult to restore or repair. These can also often lead to expensive remodeling or even raze the buildings, as per the level of damage. Even after all the water gets removed from the house, humidity present inside is adv ance and molds and viruses can develop. All the elements in the house, like food, furniture, curtains, books, carpets, and so on, which came into contact with the water need to be replaced. Water disaster restoration is necessary immediately after the flood. Moisture not only causes damage of properties but significant health problems as well. Disaster restoration service providers are professionally equipped with tools and other techniques to cleanup and dehumidify the building. They work quickly and efficiently to reduce the likelihood of serious problems caused by flooding.

It is very dangerous to be in or around the building when fire strikes. It damages the foundation of the building. At this time, it is advisable to grab the most precious possessions and be away from the danger zone along with the family members. Once the restoration service begins the cleanup process, one can gradually get his home back to its original look.

If you live in Idaho and need disaster restoration-Idaho services, log onto wbmclean.com. You can get their help whenever you need. Their staffs work for 24x7. They are professionally trained to help in the event of fire, flood, or other extraordinary cleanup. The staffs keep themselves up-to-date on the latest restoration techniques by availing all education opportunities related to this field. They also work directly with the insurance companies to ensure replacement and repairs. So, call them up now and make your residence feel like home again!





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Monday, November 11, 2013

FedEx Freight Is a Quality Carrier

I learned this information from an unexpected source. My neighbor taught me about freight and the online freight quotes shipping industry during a crazy storm.

I live in the desert where we don't receive much more than eight inches of rain a year. In one location a city retention pond failed and flooded a basement clear up to the ceiling. Luckily nobody was injured and the city is picking up the bill for the damage. The storm that came through last week dropped a little more than half an inch in about 10 minutes. That may not seem like much but our city was not prepared for it.

During this magnificent storm one of my neighbors basements flooded. It wasn't terrible and it was easy to clean up. It turns at that this neighbor is a driver for FedEx Freight. He taught me some interesting things about truck drivers and Freight movers.

FedEx Freight works under the same umbrella as FedEx National, FedEx ground, and FedEx overnight services, but it actually operates as its own company. Freight and National both offer the same shipping services. FedEx Freight is faster but National is slightly less expensive.

His company, FedEx, seems to be a great company to work for. In order to increase the speed of freight delivery and stay within the legal limits of driving they move freight like a relay race. He will drive about 4 hours out of town to a yard that the company owns. While there he will meet another driver. They will switch loads and both return to their respective homes.

This works well because then each freight driver can spend his off duty hours at home. The relay system also keeps the freight moving constantly so it is never park in a yard in an off duty truck. This is how they move freight so quickly. This makes online freight quotes that offer FedEx Freight services very valuable

I don't worry about drivers falling asleep and causing an accident anymore. As a truck driver, company standards and the law are very strict about how many hours you are able to drive. If he reaches his maximum hours he has to pull over turn the truck off and stop. If he goes over he could get a huge fine from the police. Even if the police don't catch him he would probably lose his job for driving over the limit of his hours. It made me happy to know that drivers freight haulers are watched so closely.

Spider Ship is a source of competative online freight quotes that specializes in USPS Discounts, and ocean freight rates. With 10 years of experience, these freight movers will ship your goods safe and easy.





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Sunday, November 10, 2013

Real Estate Investing - Don't Get Ripped Off

Real estate investing can be simple in theory. You buy rental properties for a price and terms that provide positive cash flow, or you buy a home which you can fix up and sell for more. In practice, though, applying these simple principles involves a lot of educated guesses. Nobody really knows precisely what a house will sell for once it is fixed up. You also can't say for sure how many vacancies you'll have in an apartment building.

Fortunately, with real estate investing experience your guesses get better. But then there are the tricks and outright lies that some sellers will throw in your way. Bad information makes good guesses difficult to make. How do you protect yourself? Watch for the following dirty tricks that some sellers have been known to use.

The most common tricks involve simply hiding facts about a property. This may be illegal, but only if the seller knows about a problem. How do you prove that a seller knew there were foundation cracks behind the paneling in the basement? You probably can't. Unless you know a lot about the building trades, you should normally pay for a home inspection - preferably by someone with some building experience.

However, not all sellers are so careful about what they say. If you sense there is a problem with water in the basement, for example, ask about it. If the seller denies there has ever been flooding in the basement, get him to write "There was no standing water in the basement during the time I owned the property." The point here is that if you later find water, and the carpet cleaner who sucks it out for you mentions doing the same job there a year before, you have evidence that the seller was lying.

Income And Expense Tricks

With rental real estate, the more dangerous tricks are the ones involving the reported income and expenses. You can have a property inspected, after all, for physical problems, and a rotten roof is hard to hide. On the other hand, it is more difficult to prove that a seller paid cash for snow-plowing to keep the expense off the books prior to selling, or didn't really collect as much in rent as he said.
Why is it so important to watch for this in real estate investing? Naturally, you would be upset if the expenses are higher than they should be on your rental, or the income lower. But this goes beyond your cash-flow problem. Rental real estate is valued according to net income, so if this was reported incorrectly, you may have paid much more than you should have for a property - and much more than you can sell it for.

This gets into the area of capitalization rates, or "cap rates." A simple explanation: If investors in an area expect a return of 8% on a property before debt service, this is the expected cap rate. So if a property produces net income of $50,000 before debt service, it is worth about $625,000 ($50,000 divided by .08). Now, if expenses are hidden and income exaggerated, so the seller can show a net income of $60,000, you could pay $750,000 ($60,000 divided by .08) - a big mistake, right?

How then, does a seller exaggerate income and reduce the reported expenses? Expenses can be paid for in cash or with a personal check in order to keep them off the books. That's fairly easy to do, but it does leave clues.

If the property is in a northern area and there is no expense listed for plowing, that is suspicious. Of course it may be that the owner of an apartment building shovels away the snow himself. But since most owners wouldn't do this, you better add a reasonable expense for this and adjust your projected net income figures before putting a value on the property.

Look carefully at the books and note the expenses shown for maintenance, repairs, advertising, cleaning, management fees, supplies, taxes, insurance, utilities, commissions, legal fees and any other expenses. If any of them seem unusually low, ask about that, or better yet, just estimate a reasonable amount and use that to adjust your net income figures. Also compare the vacancy rates shown to the average for the area and ask questions if it seems too low.

Reported income is also easier to manipulate than you might think. Suppose an owner of a 30-unit apartment building plans to sell it. To show more income, he starts playing with the books a year before the sale. First, he reports income from non-paying and even evicted tenants (watch for those unusually high occupancy rates).

Then, several months prior to putting the property on the market, he raises the rents to $100 per month over the area rents. He knows that people take time to move, so the income spikes up temporarily, and by the time apartments start going vacant you have bought the building. Now you face an exodus of tenants.

Another common trick is to include items that are not part of the normal rental income. This might mean one time income, for example, like the sale of an extra lot or company vehicle. It can also be income from vending machines or laundry facilities. In the latter case, subtract out the income, figure the property value based on the new net income figures, and then add back the replacement cost of the machines. (There is some debate as to whether it is fair to include this type of income when figuring the value of an income property.)

You might think that an owner would hesitate to show extra income or lower expenses. He does have to pay more in taxes after all. But look again at the example above. Showing an extra $10,000 makes his property apparently worth $125,000 more. He might be willing to pay a few thousand in taxes to get that - and you might be stuck with a property that loses money and can't be sold for anywhere near what you bought it for. Real estate investing can be tricky.





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Saturday, November 9, 2013

Data Loss and data recovery- file recovery tool to HDD repair tools- how to prevent data loss

File recovery and HDD repair tools the most flourishing filed in the modern IT business world because data loss happens every day. Data loss is inescapable and can be reported everywhere whether due to human error, software corruption, hard drive failure or other data loss causes. Data loss has serious implications for business. Data loss can lead to costly downtime for sales and marketing and reduced customer service while customer databases are restored or rebuilt. Lost financial data can lead to lost contracts and stock value, or worse. File recovery and HDD repair tools is common because 6% of all PCs will suffer an episode of data loss in any given year, 31% of PC users suffer data loss of all their files due to events beyond their control. From the statistical analysis of DataLossDB(see picture ), It is accepted that data lose prosper the whole data recovery and file recovery industry.

Why data loss is so common in the modern life? And how does data lose? First it should mention the growth of data storage is that the cost per megabyte has plummeted over the past twenty years, hard drive capacity was increased 200-fold in ten year (see picture).Companies are relying more and more on data in a distributed environment and "paper files" is less used than a computer. Most important files are store on a small disk, if the hard driver is corrupt; you have to resort to file recovery.

Data loss can due to any reasons, but file Recovery engineers classify hard drive data loss in two main categories:

Logical failure - the hard drive is in working order but some files or data cannot be accessed for logical reasons such as a lost partition or accidental reformatting, the logical file recovery software can solve those problems.

Physical failure - the hard drive is not functioning. The most common causes are head crashes and motor failures so both file recovery and data recovery are needed.

To start a file recovery business, firstly should understand the reasons cause data loss. There are two types of Data Loss in data recovery.

Logical Data Loss: Hard drive that is physically functioning, recognized by the system BIOS, and where critical data is not accessible, this is likely to be experiencing a logical failure. Logical Data Loss is the most common damage in file recovery. Logical data Loss is caused due to:

Human error, including accidental deletion of files;

Virus attack;

Software malfunction;

Power surge.

Physical data Loss is a hard drive cannot accessible by software such as the system BIOS, Windows' Disk Management, or other disk utilities it can be considered as truly dead and in need of data recovery, Physical data Loss happens due to various reasons such as:

Hardware failure (electrical, mechanical component), including damage by power surge and drive failure.

Natural disasters like floods, fire, lightning.

Accidental dropping of disk to the floor also may cause hard disk getting damaged physically.

Statistical investigate from file recovery companies can give us a clear understand of data loss reasons.

Statistical investigate from file recovery and data recovery services companies show that data Loss could be concluded as following reasons: Hard drive failure is the most common cause of data loss, accounting for 38 percent of data loss. Drive read instability includes occasions where media corruption or degradation is about 30%. Software corruption, which might include damages, caused by system software or other program (e.g., virus attack), accounts for 13 percent of data loss incidents. Human error accounts for 12 percent of data loss episodes. This includes the accidental deletion of data as well as incorrectly partitioning the hard drive.

In file recovery filed, there are some distinguishes on broad sense file recovery and general file recovery, as well as file recovery, data loss is also have the broad sense data loss and general data loss, broad sense data lose including stolen laptop, stolen document, web and hack(see picture )

What we usually mentioned is general data loss which can find back the lost data by file recovery and data recovery.

Thus data loss is so common in daily life, which industry is the worst industry that the recoverable data loss? Data from file recovery and data recovery services companies show that customs form the Government, Healthcare and Education are the most valuable client. The Statistical picture from file recovery companies can give us a clear understand of the structure proportion (see picture )

Here need a clear mind on recoverable date loss and unrecoverable data loss. File recovery engineer point out that data loss will result in one of two outcomes: either the data loss are recoverable with the assistance of file recovery technician, or the data are permanently lost cannot find back. Each data loss incident must take into account both possibilities. The ability to recover data depends on the cause of the data loss. The permanent loss or theft of a laptop whose data have no backup will result in permanently lost data. In addition, fire or flood damage can also make the possibility of data recovery very remote. For other causes of data loss, file recovery technicians are becoming more adept at restoring inaccessible data. Taking into account all causes of data loss, evidence suggests that in 83 percent of the cases, data may be recovered.

To start a file recovery process, firstly should understand how data is stored on a hard drive. When information is written to a drive, the location of the information is stored in a file that resembles a table of contents for a book, on computers running DOS and Windows operating systems, the File Allocation Table (FAT) or the Master File Table (MFT) holds this information. When a file is deleted, the FAT or MFT table is updated to tell the computer the space on the hard drive is available, however the actual data is not deleted until it is overwritten with new data. This is why you read about computer forensic teams, the FBI, and other law enforcement being able to recover data to solve crimes or incriminate individuals. Using file recovery tools and HDD repair tools, you can restore files that were accidentally or otherwise deleted. In more severe case, services such as Drive Savers are used to recover data that has been physically or electronically destroyed.

Hard drive failure is the largest single explanation for data loss. Hard drive failure may be related to mechanical, electronic, or firmware failures. Hard disk failure occurs when a hard disk drive malfunctions and the stored information cannot be accessed with a properly configured computer. A disk failure may occur in the course of normal operation or due to an external factor such as exposure to fire or water or high magnetic waves, or suffering a sharp impact, which can lead to a head crash. Mechanical failures occur when physical components of the device itself begin to wear or malfunction. Electronic failures occur when the printed circuit board begins to produce errors. Finally, many hard drive failures are related to out-of-date, corrupt or buggy firmware. Firmware is the controlling software that is built into the hardware device itself stored on disk platters of the drive. Like most software in use today, firmware may become damaged or corrupt over time. This is a very common failure for modern drives because of the complexity of firmware design.

As same as data loss type, there are 2 types of hard drive failure: logical and physical.

Logical Hard Drive Failure

In case of logical failure, data cannot be accessed because data structure on the disk is damaged. It happen as a result of an accidental deletion of important system files, partitions/volumes, accidental hard drive formatting or deletion of hard drive, application conflicts, operating system corruption or virus attack) But the mechanically the hard drive is intact and working properly. Often, the drive still gets recognized by the BIOS, but would not boot. In this case, some problems can be solved by file recovery software, but other problems only resort to quality HDD repair tools or data recovery hardware.

Physical Hard Drive Failure

If the hard driver had a mechanical or electrical hard drive failure, file recovery software won't help. Only data / file recovery experts with HDD repair tools can retrieve back the information and even repair the hard drive. However, for all cases of data loss there are certain actions you should avoid to maximize chances of data file recovery. Physical hard drive failure is unavoidable, sooner or later. As a rule, hard drives either crash at the beginning of their life or may last for years.

Most instances of hard drive failure do not destroy all of the data on the disk and much of the data on failed drives is often recoverable. Both consumer applications and professional file recovery tool and data recovery tools are available to recover lost data. Which alternative to choose depends upon the value of the lost data? The more valuable the data on the failed drive the fewer non-professional recovery attempts should be made. Non-professional file recovery tools and system software often fix errors by overwriting the file system on the drive. Though this may repair the file system, it permanently destroys the data. Disks with highly valuable data should be sent to a professional file recovery service. File recovery firms found that 15% of all non-recoverable data loss situations were created by prior non-professional file recovery attempt.

The most thorough professional file recovery services are able to retrieve data from drives with mechanical, electronic, and firmware failures. Broad sense data recovery includes drive restoration, disk imaging, and data retrieval. First, during the drive restoration phase any existing damage on the hard drive is repaired. This includes mechanical problems such as failed heads, electronic problems such as failed PCBs, and firmware issues. These repairs are made by replacing individual drive components with donor parts and fixing firmware. A second phase is disk imaging where the contents of the drive are retrieved, e.g. retrieving bad sectors or handling other read instability issues, and copied to a healthy drive to reduce the probability of further data loss on the original drive. Finally, the data is retrieved from the new healthy drive. During this phase the drive file system is restored, all files are verified for integrity and repaired. It should be noted that many p rofessional file recovery services focus almost exclusively on data retrieval. However, without adequate attention to drive restoration and disk imaging any data retrieval effort will likely encounter serious challenges and may lead to further drive degradation and data loss.

What are the common Reasons of Hard Disk Drive failures?

1. Electronic Component Failure

2. Motor Failure

3. Read / Write Head Failure

4. Media Damage

5. Firmware Corruption

6. Logical Failure

7. Age and Usage

8. Faulty air filter:

Electronic components may fail due to voltage transients, heat or poor handling. Substitution, repair and re-programming is generally required in order to recover data stored on the hard disk. PCB assemblies are however hyper tuned at the manufacture stage and specialist re-programming and calibration is subsequently required to restore the hard disk to a working condition.

Hard disk motor spindles have fluid bearings; sometimes this fluid leaks or becomes overheated and in-effective. The motor will then seize and the hard disk platters fail to rotate. Platter and component re-location to another hard disk assembly is required to affect a repair and restore data.

Read / write heads are aerodynamically designed to "fly" at nanometer distances above the surface of the platters. Ceramic thin film sensors at their tip detect magnetic information (data) stored on the surface of the platter. Occasionally the atmosphere in the hard disk enclosure will become contaminated or vibration will cause the dynamic of the head to be disturbed. This disturbance will cause the read /write process to malfunction resulting in bad data read write cycles and eventual failure.

This type of failure usually manifests itself as a distinct clicking noise as the head actuator makes failed repeat attempts to locate data at the same platter track location.

Media Damage

Amazingly all computer hard disk magnetic storage media is manufactured imperfect but to acceptable and controllable levels. During normal operations imperfections will sometimes increase above the predefined acceptable level. This can be due to heat, vibration, head crash, shock or other factors. The operating system will flag errors or fail to boot and data files will then become in-accessible. Read/.Write head replacement and file repair will allow data file structures to be examined and assessed as to their validity.

Hard disk firmware holds precise parameters relevant to the configuration of the assembly at the time of manufacture. Occasionally the firmware becomes corrupt or will "roll back" to an incorrect set of parameters. Under these conditions the location of the stored data as reported to the operating system will be lost. Simple restoration of the correct parameters will allow the hard disk to function correctly. What causes this corruption? Operating system to drive software bugs, control bus protocol failure, it is difficult to determine but failures do occur.

Data files are stored at logical locations that relate to a number of physical locations on the surface of the hard disk platters. These logical locations are held in tables by the operating system and indexed when running specific software applications. Operating system errors, reloads or incorrect upgrade applications will sometimes corrupt these tables and data will become in-accessible. This is generally referred to as a logical failure. Logical errors can be repaired with file recovery software available from the internet. Be cautious however if you are intending to run a fix utility on your disk you can inadvertently damage these tables irreparably and your data will be unrecoverable. This is especially true when running Scan Disk and Chick disk on a damaged hard drive.

Age and Usage:

As with all mechanical devices, after a certain amount of normal use, they wear out. The motor and bearings don't last forever. The time for a hard drive to wear out could be much longer than your computer's lifespan or you can accelerate the process by running your computer constantly without spinning down the disk. This happens often in desktops that are left to run overnight as well as in servers which run constantly by design.

Faulty air filter:

The air filters on today's hard drives equalize the atmospheric pressure and moisture between the hard drive enclosure and its outside environment. If the filter fails to capture a dust particle, the particle can land on the platter, causing a head crash if the head happens to sweep over it. After a hard drive crash, each particle from the damaged platter and head media can cause a bad sector.

What to Do When you Experience Hard Drive Failure

http://www.disk-recover-data.in/index.htm

Evidenced, hard drive failure is the most common source of data loss which can lead to negative consequences for any business. Unfortunately, hard drive failure is inevitable. It is not a question of if a firm's hard drives will fail, but when. However, with proper planning and a strategic response hard drive failure does not have to lead to data loss. Below we offer seven recommended strategies for dealing with hard drive failure.

If the failed drive is the system boot disk, immediately unplug the computer and remove the drive. Do not attempt to reboot from this drive. Depending on the nature of the data stored on this drive, one may wish to make an initial attempt at data recovery before sending the drive to a professional data recovery service. However, if the data on the drive is mission critical, we recommend immediately contacting a professional data recovery service.

If the disk does not contain mission-critical information, one may attempt to retrieve the data without the assistance of a professional data recovery service. However, do not execute any system software, such as chkdsk' to repair the file system unless you can afford to lose the data completely. System software is intended to repair a disk's file system, not to recover data. These tools will most likely overwrite lost data.

If the failure is definitely related to the file system (e.g., deleted files, OS failure, or virus attack...), and not physical, electronic, or firmware failure, data retrieval software may be able to recover the disk's data. We recommend first installing the drive into an external USB enclosure for this process to reduce the disk utilization during boot up. Once the drive is recognized by the Operating System, immediately begin the data retrieval. Do not save any files to the target disk or install programs as this would likely overwrite lost data. Though this strategy is often successful, there is a chance the OS will overwrite some lost data while updating or writing system files to the drive thus resulting in data loss. Therefore we do not recommend applying this recovery method on drives containing mission-critical information. If this strategy does not recover your data you should contact a professional data recovery service for assistance.

Never open a drive case. It may only be opened in a clean-room environment. Any other exposure will eventually result in the physical destruction of the disk's magnetic layer and the complete loss of data.

Never attempt to swap PCBs from a healthy drive to a failed drive. Modern hard drives are manufactured with unique configuration parameters based on the tolerances of the individual components at the disk's manufacture. Applying PCB/ROM to a disk for which it was not manufactured may destroy the drive and make it non-repairable. This is true even if the two drives share a common manufacturer, model, and manufacturing date.

Do not attempt to "repair" bad sectors or to read data from bad sectors by using data retrieval software on a failing disk. Doing so will either overwrite the underlying data or result in data loss. Note: as described above professional imaging tools retrieve bad sectors to a healthy disk rather than repairing or skipping bad sectors from a failing disk.

In cases of water, fire, or vandalism damage, do not attempt to power up a system that contains critical data. Doing so may destroy the disk's magnetic layer and cause the data to be non-recoverable.

While data loss affects everyone who uses a computer, it is especially problematic for those who use word processing software. There is nothing more frustrating than losing the important documents that you've spent so much time creating -- especially if you're like most users who create documents directly on the computer and don't have the benefit of a handwritten copy. If you'd like to reduce your chances of requiring data recovery, consider giving some of these free or low-cost tips a try.

The way to prevent data loss

1. Never store your documents on the same drive as your operating system

While most word processors will save your files in the My Documents folder, this is the worst place for them. Whether it is a virus or software failure, the majority of computer problems affect the operating system, and oftentimes the only solution is to reformat the drive and reinstall the operating system. In such an instance, everything on the drive will be lost.

Installing a second hard-drive in your computer is a relatively low cost way to take care of this problem. A second internal hard-drive will not be affected if the operating system is corrupted, and it can even be installed in another computer if you need to buy a new one; further, you'll be surprised at how easy they are to set up.

If you're skeptical about installing a second internal drive, an excellent alternative is to buy an external hard-drive. An external drive can be attached to any computer at any time simply by plugging it into a USB or firmware port.

Many external drives also have the added benefit of one-touch and/or scheduled back ups -- you simply specify the folders and the software will take care of the rest. I use Maxtor's external 200GB hard drive, which not only has ample room, but is easy to use (compare prices).

If another hard-drive is not an option for you, then save your files to clearly labeled floppy disks, but beware: computer manufacturers are moving away from including floppy drives with new computers, so you might have problems in the future retrieving data from floppies.

2. Back-up your critical files.

Back-up your critical files. With the ability to store data on CDs on a weekly or monthly basis, a small investment in a stack of CDs will save you from loosing your critical documents, files, priceless images and MP3s. Back-up your do it regularly and always verify your back-up by restoring the data to your computer.

Just storing your files in a different location than your operating system isn't enough; you need to create regular backups of your files, and let's face it, even your back up is subject to failure: cds get scratched, hard drives break, and floppies get erased.

It makes sense to increase your odds of being able to retrieve a file by having a second back up of it; if the data is truly important, you might even want to think about storing a backup in a fireproof vault.

3. Install Anti-Virus program.

Run some sort of Anti-Virus Program. Viruses get into your computer a variety of ways; by reading an infected attachment in your e-mail, by sharing files (which are already infected), and by visiting websites that take advantage of security flaws to compromise and destroy your data.

4. Beware of email attachments

Even if you're certain they don't contain viruses, email attachments can cause you to lose data. Think about it: if you receive a document with the same name as one on your drive, and your email software is set to save attachments in the same location, you run the risk of overwriting the file that's already there. This often happens when you're collaborating on a document and send it via email.

So make sure you set your email program to save attachments in a unique location, or, barring that, make sure you think twice before saving an email attachment on your hard drive.

5. Beware of user error

We don't like to admit it, but we often engineer our own problems. Take advantage of safeguards included in your word processor, such as versioning features and tracked changes. Common ways users lose data are when they're editing a document and accidentally delete portions -- after the document is saved; the portions that are changed or deleted are lost unless you've enabled features that will store changes for you.

If you don't want to mess with the advanced features, use the F12 key before you start working to save the file under a different name. It isn't as organized as some of the other methods, but it is a useful trick nonetheless.

6. Quit all programs before shut down.

Shut down your computer. Always quit your programs before shutting down your computer. When you quit a program, it saves vital data and then exits the program. If you just turn off your computer without properly exiting your applications and closing your files, you run the risk of loosing your data.

7. Never shake or remove the covers on hard drives or tapes.

Please don't disassemble your hard drive. In nearly all examples of this, data is usually not recoverable once an inexperienced person attempts to 'investigate' where that 'strange clicking noise' is coming from. Leave the diagnostics to a data recovery specialist who has experience with all types of hard drives and knows how to perform a successful data recovery.

8. Beware of diagnostic programs.

While it is a good idea to check the health of your computer running diagnostics software, be careful with allowing such programs to repair data files it may find. Check Disk can be your friend, but also may make it more difficult to recover data from a hard drive which has had such diagnostic programs run on it.

9. Be aware of your surroundings.

Keep your computers and servers in safe and secure locations from accidentally getting knocked over, dropped, or spilled on. Laptops, while convenient to use, are often dropped and require hard drive data recovery. Just because it is a nice day and you are casually working by the pool with your laptop, don't assume that the guy jumping into the pool realizes his tidal splash will not only soak you...but ruin your laptop and require data recovery for your critical data.





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